Public Relations

Reinforce your institution’s brand image, enjoy increased visibility and take advantage of new opportunities to build relationships with your target audience. PlattForm Higher Education offers a wide range of public relations services that can help your institution cut through the clutter and reach out to prospects bombarded with advertisements on a daily basis.

From message development that reinforces your institution’s unique mission, vision and values to improving student, faculty and alumni relations or creating and implementing large-scale public relations campaigns, our public relations services are all carefully designed to help your institution reach its long-term communication and enrollment goals.

Media Relations
Attract positive attention from the press as your school is featured in newspaper and magazine articles, on broadcast television, or on the radio. Our media relations services can help you establish strong working relationships with members of the media.

Take advantage of expertly crafted press releases, carefully targeted story pitches, event planning complete with media presence and much more. Training opportunities are also available so your institution’s spokesperson can learn the nuances of interacting with the media.

Community Relations
When members of your community think of education, do they think of your institution? Become a fixture in your area by developing events tailored to your institution and its programs.  With guidance in planning, promotion and media coverage, we can help spread the word in the areas from which you draw students.

Communicating with Alumni
Recent graduates are the best proponents for your institution and its programs. Who better to refer a prospective student to your college or university than someone who has successfully completed one of its programs? Build a positive and beneficial relationship with this important group with customized letters. Establish contact with alumni and seek their referrals of friends, family or coworkers.